You what trend I am kinda done with…flash mobs. Pimm’s hosted an event in Greece called “Pimm’s O’Clock” which leverages the “Friendship Bus” to go to different cities and treat people to music and booze.
Pimm’s is great and could use a little PR shot but I don’t know if this is the answer. With more young adults enjoying craftier liquors, they are trying to jump on the band wagon. I hope it works. Budmo!